Making waves in any industry these days is difficult; there has simply never been this much completion. Whether you’re just starting in a business or you’ve been running a small company for years, there are always new ideas to try and stand out amongst the crowd.
Target Your Promotions Carefully
It’s very easy to drop a 10% discount on everything as a blind bonus to any potential customer who may see it. However, this approach means that the vast majority of people who see the offer simply won’t care about it. On the other hand, creating a specific offer that is tailored to a smaller number of customers is likely to have a much greater effect.
Just look at online casinos to see a success story in this. Even the biggest casino sites know the value of a targeted offer, so alongside their broader offers, they also contact specific customers with timed offers on slots, sports, or whatever their niche may be. If go to an online casino offering free spins, you can be sure many other offers are being sent out daily, and that market in general is growing at a massive rate.
Do One Thing Differently
It may sound obvious but if you can do one thing in a different-enough way to your competitors, that alone can be memorable. There are countless cases of major brands that made their name off of one unique factor; Alienware became a big name by being the only company willing to focus on high-end laptops rather than regular PCs and Apple was built on the idea of ‘think differently’.
The key thing is that your unique factor doesn’t even need to be anything massive. You may have heard stories in the restaurant world of eateries that have carved out a unique niche by going as far as possible away from accepted practices and outright insulting their patrons. While the original idea was risky and the novelty has worn down a little over a decade or so, these restaurants are usually landmarks in their areas.
Stay With The Times
30 years ago, you’d probably expect to make most of your purchases in cash. 10 years ago, a shop not having a card reader would raise eyebrows. Nowadays, if you don’t take wireless payments you’re automatically losing a chunk of your business. While it isn’t always the cheapest, keeping up with the latest technology can often pay for itself.
If you need a real case to demonstrate, just look at the use of digital POS systems in restaurants. Having servers go out and take orders via tablets or just devices the size of smartphones instantly reduces order times, improves the accuracy of orders, and allows kitchen staff to organize tickets coming in for time and priority.
Servers spend less time going back and forth, spend more time with customers, and overall it lets a smaller service crew cover a larger amount of tables in a night.
These ideas aren’t going to revolutionize your business overnight but each one is a leg up that is worth keeping in mind.
Last Updated on October 25, 2023 by soubhik
Very interesting article about small changes that can lead to greater results! Thoroughly enjoyed reading about how businesses should adapt with the changing environment.
“Great tips! Targeted promotions, a unique selling point, and staying tech-savvy are indeed game-changers for small businesses. Innovation and adaptability are key to success. #SmallBusinessGrowth”
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