Do you want to explore a platform that can help your love for fashion into a profitable venture? If yes, then put your wardrobe to work, and discover how to make money on Vinted.
The service is specifically designed for second-hand fashion commodities that range from jewelry to clothes. Anybody can sign up for a seller’s account and begin their Vinted selling journey.
The highlight of the platform remains its preference for sellers as it doesn’t charge a single cent to them, allowing anybody to join the Vinted community. Moreover, the vendor doesn’t have to spend a dime on the shipping costs either because the customer covers that.
Due to its easy-to-sign-up process, Vinted has become a convenient side hustle, especially for impulse buyers who are stuck with a copious wardrobe. But this provision is also the reason why Vinted boasts millions of sellers.
If you, too, are wondering how to make money on Vinted, dive in to get your hands on the strategies that will boost your sales process!
1. What is the Use of Vinted?
Vinted is an online marketplace designed to cater to the e-commerce industry that is headquartered in Vilnius, Lithuania.
It was launched in 2008 by Milda Mitkute and Justas Janauskas, who aspired to boost the trading of secondhand clothes and accessories.
Though Vinted’s fundamental focus is on secondhand products, it also promotes buying, selling, and exchanging new commodities.
Ever since Vinted took over the United Wardrobe in 2020, it has witnessed a significant boost in sales. It currently possesses over 60 million users.
The platform currently provides service to twenty European countries, including the United States, United Kingdom, France, and Italy. Due to its broad reach, it has established a firm position in the e-commerce domain and has become a profitable side hustle for millions. Moreover, its selling process is as straightforward as its registration routine.
2. The Vinted Selling Process
Vinted operates similarly to gigantic e-commerce platforms such as Amazon and allows the seller complete control over his/her product.
It lets the user list multiple products at once without charging a single penny. However, the sales process is beyond Vinted’s scope and entirely dependent on these three factors:
2.1 Product Discoverability
The chances of your offer being discovered are slim since thousands of products are listed on Vinted.
However, it is still possible to rank on Vinted’s built-in search engine and garner the potential buyer’s interest.
2.2 Product Quality
If your product isn’t of top-notch quality and is rejected, your profile will have to bear the consequences. Only list what you think is appropriate for you to sell.
2.3 Product Category
Vinted sorts the products into several categories, allowing the buyer an option to filter the results based on several parameters.
If you are trying to weave through a category that’s already stuffed with millions of similar products, your product might not be easily discovered.
Before I start discussing the strategies to help you master these three parameters, why not sift through the Vinted selling process once? So, here is how you can use Vinted to sell your clothes and accessories.
2.3.1 Research Your Product
Commence your trading process by conducting extensive research on your product through the Vinted platform. Notice the price range, description, and images attached to similar products.
If possible, jot these details down so that you can master the first factor of the selling journey–Product discoverability.
Moreover, you will be able to understand the platform better and utilize it to its full potential. Ensure you don’t skip this step and rush to list your product.
2.3.2 Pick a Postal Service
Since Vinted caters to more than twenty distinct countries, you will have to manage the shipping aspect of the selling process.
Even if the buyer pays the shipping charges, you will be responsible for making sure the product is transported from your end to theirs. Naturally, you will require a postal service to help you with dispatching.
If you are unfamiliar with any postal service, try searching for one in your area or nearby. Consider the perks offered by each service provider to get the best deal, and make sure you have the answers to each of these questions:
- How long is the shipping process, and what are the postage costs?
- What are the conditions imposed by the post office on the unreceived products?
- Are there any long-term membership offers for regular customers?
2.3.3 List the Product
Click a clear and enticing picture of the product before creating a new listing. Simply follow these steps to set up your trading process (assuming you have yet to set up your account):
- Click on the “Sell” tab on Vinted’s homepage.
- Provide the basic information, such as your name and location, and continue creating your account.
- Now, include a profile and cover photo, and pen a short bio of yourself.
- Select the “Sell” tab once again and proceed to “List an Item”.
- List the required information and provide clear images, accurate prices, and descriptions.
- Progress towards completing your listing and publishing it.
3. Eleven Strategies to Boost Your Vinted Sales
Nearly a hundred products are listed on Vinted per day, and unfortunately, half of these remain unnoticed for months. As mentioned earlier, the platform operates and prioritizes three essential factors.
The search engine lists only the products that adhere to the guidelines, and if you want your commodity to be on the list, you’ll have to master these three factors.
Here are the top tips you could utilize to establish a stream of passive income and sell clothes and other items on Vinted!
3.1 Make it Easy for the Search Engine
Optimize your listing by deploying keyword-intensive strategies so that Vinted’s search engine can list your product on the first page itself. It has been observed that assets tend to sell better if they are recorded on the first page.
Since Vinted tends to generalize the products and provide answers to search queries in broad terms, you will have to aim for two keywords. The first should be closely aligned with your product, and the second should be the generalized category.
For instance, if you are trying to sell your old denim, you should optimize your listing for both “old denim” and “clothes” keywords.
While it is recommended to deploy the keywords at least a few times, overuse can prove fatal as well. Maintain a balance and include your keywords in the following:
The title of your product should be as specific as possible so that anybody can understand it easily, even if they hail from non-native English countries.
Instead of writing a generic headline, for example, “Denim Pants”, try “Blue Denim Pants For Female–XL,” and you will significantly boost your sales.
Vinted allows you to write a description in which you can specify your product details and make it easy for the search engine.
Include your targeted keyword “Denim Pants”–even “Clothes” if applicable–in the first stanza itself. Do not stuff the keyword; ensure your description is aligned with the original product.
Vinted, similar to every other platform these days, tends to consider tags as a listing factor as well. Ensure your targeted keyword also gets a place in your tags list.
3.2 Choose an Appropriate and Clear Image
Even if you manage to boost your product listing to the first page, you won’t succeed in retaining the visitor if your image isn’t clear enough.
Aside from optimizing your description and headline, focus on providing a clear picture of the product. Shoot your snapshots from a professional camera or a high-quality smartphone if possible.
You could also upload multiple pictures to boost credibility and build trust. Moreover, Vinted also supports video format and allows the seller to upload a video of the product.
3.3 Focus on Your Vinted Profile
While it might sound tempting to list your product and shut down the application simply, you must resist the allure and focus on your Vinted profile.
Maintaining a credible account can radiate trustworthy vibes among your buyers. Consider your Vinted account as any other social media profile, and try making it as appealing as possible.
Even though it is time-consuming, your efforts will eventually pay off. Moreover, you will be able to transform visitors into buyers soon.
If you are a rookie Vinted member and are here to sell only one product, you can fill in the basic details and skip the rest of the steps.
However, if you are in for the long run, you can build an audience and your profile.
3.4 Engage with Your Buyers Often
Once you have your product listed, focus on upheaving the social media campaigns, but before that, prioritize your buyers.
Aim to create a community and engage with your customers often to strengthen your credibility. If you use social media–or even Vinted itself–try to reach out to new people and connect with them.
You could do so by grasping numerous tactics, including polls and inviting discussions. The only obstacle in your path of assembling your community is the boundary you set for yourself. So, make sure you set none.
3.5 Turn on the Alerts
Vinted provides a feature for sellers to track plausible customers who have included their product in their wishlist. Turn on the alert for the eponymous feature and reach out to potential customers through direct messaging.
You could offer a special discount on the product, a deduction in the shipping fee to sell your entity quickly or simply engage with the customer to gauge their interest.
The strategy is efficacious even if you are seeking short-term benefits. This approach will help you build an audience. You might find most of them becoming your customers as well if you maintain a healthy relationship with them.
Though initially, you would have to cut down on your profit, you can avail long-term benefits and establish a profitable side hustle.
3.6 Don’t Rely on the Search Engine Alone
Almost all your customers would stumble across your product through the Vinted search engine. But you shouldn’t rely only on it to sell fast.
Engage in extensive marketing and promote your account and product on other social media platforms as well. You will drive traffic to your Vinted page and garner a loyal fan following.
Moreover, you would gain experience in social media marketing. You can later establish it as a side hustle along with Vinted and affiliate marketing.
If you are aiming to pursue Vinted and make quick bucks by selling easy products, you can invest in yourself and pursue these tactics:
3.6.1 Run Social Media Campaigns
If you already possess a stellar following on social media, leverage it and advertise your venture here. Run social media campaigns and invite your friends for collaboration to boost your initiative.
3.6.2 Host Ads on Platforms Like Instagram and Facebook
While you could leverage several platforms, Instagram and Facebook prove to be pioneers in the industry.
Hosting ads on these applications could promote your product listing to millions of people and transform them into customers.
3.6.3 Build a Free Portfolio and Showcase Your Listings
Several platforms allow you to curate free portfolios where you can advertise yourself in a couple of minutes. Create a portfolio and list all your products to entice your potential buyers.
While the first two strategies require initial investment, they prove to be exceptionally beneficial and are mostly pocket-friendly as well. The third option is entirely free of cost and similar to Vinted’s paid Wardrobe Spotlight feature.
3.7 Utilize the Vinted Wardrobe Spotlight Feature
Similar to the Facebook marketplace, Vinted offers its sellers to conjure a list of their products and reach out to a broader audience for a few bucks.
If you have an extensive wardrobe or are trying to establish a business of your own, you could utilize this feature to amass a wide customer base.
You simply have to sign up for the Wardrobe Spotlight feature, pay the required fees, and create a list of similar products your potential customers can purchase.
More than half of Vinted’s top sellers utilize this strategy to lure customers into buying a wide range of products instead of one. And you could become one of them as well with this approach.
However, you should totally skip this step if you are not here for the long haul.
3.8 Engage in Forum Discussions
Another proven strategy to build credibility and a stellar profile is to engage in Vinted’s forum discussions. This space is curated specifically to invite customers to ask their queries and members to interact.
Encourage your audience to open up about their doubts and earn brownie points for becoming an active Vinted member. Engaging with potential buyers and the community is a crucial aspect of product marketing.
Similar to social networking sites, Vinted allows its users to indulge in deep conversations and invites them to establish a tight-knit community.
Instead of building an audience from scratch, you could convert these members into customers with consistent efforts.
3.9 Offer Discounts for a Limited Time
Discounts and special offers are the most powerful tools in any seller’s arsenal. Even you could exercise this scheme and persuade buyers quintessentially. You shouldn’t deploy this tactic throughout the year or in any random phase though.
Proposals do not appear enthralling if they are listed randomly without any specific reason, and you might come across as fraudulent.
A summer sale or Christmas gift is the perfect tag you could utilize to come off as legitimate. Leverage social media and Vinted forum to publicize your offers authentically.
3.10 Re-Upload Your Product Listings
Re-uploading your product listing increases your chances of being discovered tenfold. Granted, you would have to put in the effort and invest your time once again.
Avoid mirroring your current listing and optimize your new offer in accordance with the parameters mentioned above.
Try uploading fresh images and combine this strategy with the previous one to amplify your reach.
Do not put yourself in a moral quandary and your product in jeopardy by omitting the fact that you are re-uploading it. Mention it in your advertisements–not in the description–to avoid any complexity you might face by disregarding it.
The Ultimate Tip
Stay consistent and stay motivated if you ever want to use Vinted as a side hustle. Reportedly, more than half of the sellers quit mid-way after selling their initial products. If you stay consistent enough, you can easily earn extra money.
You could also establish yourself as a brand. Vinted can open up the doors to multiple opportunities for you if you stay motivated and consistent.
Now that I have answered your question, “How to make money on Vinted?”, pull up your sleeves and start your Vinted selling journey!